Stage 1: Founding Vision

In 2013, two friends, Sal & Zander, crossed paths during their time in university and bonded over their shared love for interior design and quality craftsmanship. Over the next few years, they nurtured their friendship while immersing themselves in their respective fields of study, constantly exchanging ideas and inspiration related to home decor. As they approached graduation, they realized that they shared a dream of creating a business that would redefine luxury home decor by prioritizing enduring quality over fleeting trends.

2013-2015

Stage 2: Ideation and Research

After graduating, Sal & Zander dedicated themselves to turning their shared vision into reality. They spent countless hours researching the market, studying industry trends, and identifying opportunities for innovation. Drawing upon their academic backgrounds and personal experiences, they developed a clear understanding of what set their vision apart: a commitment to craftsmanship, sustainability, and timeless design.

2016 - 2017

Stage 3: Building the Brand

Armed with a solid foundation of research and planning, Sal & Zander dove headfirst into building their brand. They carefully selected a name that reflected their values and aspirations for the business. They worked tirelessly to establish partnerships with suppliers who shared their commitment to quality and sustainability, ensuring that every aspect of their supply chain aligned with their vision. With their brand identity taking shape, they focused on creating an online presence through a professionally designed website and strategic social media marketing, setting the stage for their official launch.

2018-2019

Stage 4: Launch and Growth

In 2020, Loftly was born, marking the culmination of Sal & Zander's years of dedication and hard work. With their initial collection of luxury home decor products ready, they officially launched their business to the world. Despite the challenges posed by the global pandemic, Sal & Zander persevered, leveraging their strong online presence and commitment to customer satisfaction to attract a loyal following. As the world gradually reopened, Loftly experienced rapid growth, expanding its product offerings, reaching new markets, and solidifying its reputation as a leader in the luxury home decor industry. We saw this as an opportunity to join forces with Mabs @ Fall Commerce LTD to help support our journey to reach it's full potential. Today, Sal & Zander continue to build upon their initial success, driven by their passion for quality craftsmanship and their unwavering commitment to providing customers with furnishings that are built to last a lifetime.

2020 - Beyond